Acting for The Crown Estate, KLM secured the long-awaited launch of Kylie Minogue’s album ‘Tension’ in the former Tower Records store on Regent Street
The week-long pop up offered the opportunity to buy exclusive merchandise along with limited edition vinyl, wine, candles and bespoke clothing.
Freya Pearce said “As one of the most prominent retail spaces in the country, the former Tower Records store is a London landmark and is a great showcase for brands or in this case a pop star! There was a lot of hype around the album launch and the pop up brought a real buzz. It is a great example of how short-term activations can be used to generate huge excitement.”
For more information, please contact Freya Pearce.
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